Apple thrives worldwide because of the design and their minimalist approach towards things they make. And even a huge market like India will not make them alter their approach. One of the concessions they seek from the Government of India before starting manufacturing here, is to relax certain labeling laws so that they don’t have to print product related information directly on the device. Which according to Apple, makes the design appear cluttered.
Apple instead wants to provide that information as a part of the software installed on the device, or on the packaging instead. As a result, a request made by the manufacturer has been forwarded by the Department of Industrial Policy and Promotion to the Department of Revenue and Department of Electronics and Information Technology in November for consideration. Apple has also sought tax incentives, which are being currently considered by the Finance Ministry.
Earlier, a proposal made by Apple to set up wholly owned outlets in India were rejected by the Finance Ministry. The iPhone maker wanted to skip the mandatory 30% local sourcing rule, citing reasons that they were bringing ‘cutting-edge’ and ‘state-of-the-art’ technology, which would be difficult to maintain if they adhered to the rule.