ASUS is inviting fans from India and a few other selected countries to contribute amusing and entertaining plot ideas that will be collected to produce a series of three video ads highlighting the new ZenFone 3. This “Directed By You” contest is the first campaign by a smartphone maker to create a series of crowdsourced ads, and was inspired by the first crowdsoured ZenFone 3 ad, the Alien and the Dinosaur (created from ideas provided by New Yorkers who were interviewed at random. Check out the video ad below

The “Directed by You” contest will involve fans submitting short stories that will be assembled into a complete plot for three video ads that will be produced by groups of professional filmmakers and artists and shot entirely using the ZenFone 3.

“We cannot wait to see the creativity and humor of our fans that will result from this contest,” said Erik Hermanson, Head of Mobile Brand and Marketing, ASUS. “It will be an interesting and entertaining international ‘social experiment’ to see the diversity of ideas,” he concluded.


How it Works

Participation: To help create the new series of ZenFone 3 video ads, participants from Indiaand other selected participating countries are advised to follow these instructions:

1.         Visit the “Directed By You”: website at

2.         For a period of three weeks starting from November 8th 2016, participants can submit story ideas with two conditions: stories must be kept within a 200 character limit and must contain a “daily key word” that relates to the topic of the week.

Weekly topics : Each video ad in the series will focus on a key topic regarding the ZenFone 3 and will be composed of stories contributed from a single week. The three topics are photography, entertainment and gaming.


Daily Prize:A ZenFone 3 will be given as a daily prize for the best entry of the day

User generated video ad: In addition to winning a ZenFone 3, the participants who submit the best entries of each day will have their ideas turned into a curated storyline and turned into the plot for a video ad that will be created bygroups of prominent influencers who will either direct or act in them.

Three teams of highly experienced and influential international creative professionals will dedicate their talents to producing the final video ad for each week. The focus topics for the three weeks are Photography, Entertainment and Gaming.

You can visit for more information on the contest